About Diana "Chowmut" Le
I often get asked What is a Chowmut? Simply put, a childhood nickname which means "Stinky Sock" in Chinese. The question which soon follows is why would I choose such an obscure and curious name to represent myself. Simply put, Branding.
In any business or venture, along with networking, marketing and client relations, one of the most important processes is establishing a brand identity which separates who you are, from everyone else. The key is not just becoming the next trend, but instead setting a clear and long standing vision of what you represent. Similarly to how Apple and Blackberry do not market or sell fruit, I don't represent the sock market. My brand does express my creative and "out of the box" thinking nature. It is with this understanding, that makes it my mind set to embrace each project as a new endeavor with inspiration, ingenuity and conviction.
Colonel Sanders
Creative Arsenal
- Design, Illustration, Multi Media, New Media, Print/Web/Video
- Social Media, Blogger Aficionado
- E-Commerce Development Consulting - Product Photography, Design, Content etc.
- Marketing Strategies
- SEO/SEM - Content Creation, Ad Campaigns, PPC, Product Research/Descriptions
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